Press Release: In just five short weeks, boaters, families and outdoor enthusiasts alike will descend upon the 63rd Toronto Sportsmen’s Show (TSS) – the largest combined outdoors, fishing and boating show in Canada. For five action-packed days, the Metro Toronto Convention Centre will host thousands of visitors as they explore exhibits and enjoy entertainment highlighting the best in outdoor adventure.

The TSS is introducing a “5 after 5” promotion where attendees pay only $5 for show entry after 5 p.m. For our frequent Red Rocket travelers, TTC Metropass holders will receive $5 off family admission to the show any time of day. Driving instead? Free shuttle service is being offered from Harbourfront parking areas.

March 17 to 21, 2010

“Since 1948 more than 5 million people have visited the Toronto Sportsmen’s Show and we look forward to hosting millions more at our new home at the MTCC,” said Show Manager Heather MacRae. “This year is poised to be the biggest and best on record.”

The Toronto Sportsmen’s Show continues to be a rite of passage into the spring season for anyone interested in the great outdoors. More than 400 exhibitors are slotted for the 2010 show offering an exciting lineup of the latest gear for camping, fishing, hiking, hunting, canoeing, travel and boating.

The Toronto Sportsmen’s Show runs from March 17 – 21, 2010 at the Metro Toronto Convention Centre. For complete show information visit: http://www.torontosportshow.ca
What: The 2010 Toronto Sportsmen’s Show

When: Wednesday, March 17, 10:00 a.m. – 8:00 p.m.
Thursday, March 18, 10:00 a.m. – 8:00 p.m.
Friday, March 19, 10:00 a.m. – 8:00 p.m.
Saturday, March 20, 10:00 a.m. – 8:00 p.m.
Sunday, March 21, 10:00 a.m. – 6:00 p.m.

Where: Metro Toronto Convention Centre
255 Front Street West, Toronto

Details: Adults: $17
Juniors: $11
Seniors: $11
Children: Free when accompanied by an adult (under six years)
Family Pass: $40 (two adults & two juniors)

For more information:
Heather MacRae, Show Manager
Tel: 905.361.5242
E-mail: macrae@sportshows.ca

For media registration and to receive show updates please contact:
Olga Petrycki
PUNCH Canada Inc.
T: 416.360.6522 x.226
E: olga@punchcanada.com

About CNSS
As a non-profit corporation, Canadian National Sportsmen’s Shows is committed to conserving Canada’s outdoors and instilling Canadian youth with an appreciation for nature and outdoor activity. CNSS uses the proceeds from these shows to support and promote outdoor campaigns and programs in Canada. Since the first show in 1948, more than $31 million has been donated.

The Ontario Federation of Anglers and Hunters (O.F.A.H.) is encouraging everyone to take advantage of the upcoming provincial Family Day holiday and license-free fishing opportunity to get outdoors during Ontario Family Fishing Weekend, February 13-15, 2010.

“Ice fishing is a great Canadian winter pastime and a very family-friendly activity,” said Mike Reader, O.F.A.H. Executive Director. “We invite families across Ontario to take the opportunity to head out to a nearby lake or pond during Ontario Family Fishing Weekend and drop a line. It’s a terrific way to connect with our natural resources.” “If you’ve never tried fishing, this is the perfect time,” said the Honourable Linda Jeffrey, Minister of Natural Resources, of the upcoming license-free fishing opportunity.

Fast Facts:

• Safety first. Check conditions before you head out and frequently while out. Clear ice should be at least 10 cm (4 inches) for walking. Anything less is not safe. Carry rescue equipment and a whistle or cell phone.
• Across Ontario, Canadian residents do not require a fishing licence from February 13-15, but must follow all other fishing regulations, which can be found in the Fishing Ontario, 2010 Recreational Fishing Regulations Summary. Copies are available online at www.ontario.ca/fishing and in print from ServiceOntario centres.
• OFFW events are currently registered for the following communities: Bancroft, Cambridge, Cardiff, Espanola, Ennismore, Hearst, Honey Harbour, Marmora, New Liskeard, Ottawa, Pefferlaw, Trout Creek and Verona. Other family-friendly events may also be planned so check your local listings. Visit www.familyfishingweekend.com for details.
• Ontario Family Fishing Weekend is an initiative of the Ministry of Natural Resources. The program includes a winter weekend and a summer event in July which runs concurrent with National Fishing Week. The OFFW Steering Committee is comprised of the O.F.A.H., MNR, Fisheries and Oceans Canada, and the Canadian Sportfishing Industry Association.

With 100,000 members, subscribers and supporters, and 660 member clubs, the Ontario Federation of Anglers and Hunters is the leading nonprofit fishing, hunting and conservation-based organization in Ontario. To learn more, visit www.ofah.org.

*Press Release Used With Permission

On February 5, 2010 cast over to the World Fishing Network for an exciting line twist to the reality show genre. Queen Charlotte Lodge will host the first season of WFN’s The Lodge reality TV show.

The Lodge Premieres Friday February 5 on WFN!

To help us catch a glimpse of what the show is about, producer and creator of ‘The Lodge’, Gary Cooper, shares that:

“You see what a guest does not see. A fractured yet tight group of young men and women working at a Lodge in an untamed wild environment called the Northern Haida Gwai. An archipelago that sits off the northern shores of British Columbia Canada near the Alaskan border. For three weeks a crew of eight with five cameras documented the tears, laughs, heartaches and heartbreaks of these 80 staff members as they strive to create a magical playground for the 80 guests attending The Lodge”

With 13 reality-packed episodes - The Lodge will air every Friday at 7:00 pm ET on WFN.

The idea of this kind of reality show tweaked some interest in me. I sent some questions to a member of QCL’s marketing team, Brittany Yu and she was able to pass them on to a couple of significant individuals at the show. They are:

• Duane Foerter – Marketing Manager at Queen Charlotte Lodge
• Gary Cooper – Produce and Creator of The Lodge

Here are the questions and their responses.

1. Getting chosen for a reality TV show indicates to me that your Lodge has earned this opportunity. Can you summarize the top 3 things that you do as a “Lodge’ that contributes the most to your success? (answered by Duane Foerter)

• At QCL we like to go the extra mile to ensure that our guests’ fishing adventure experience is the best that it can be. In this business, critical components like the fishing and the weather are beyond our control. So we work extra hard on the controllable elements like hospitality & foodservice and I think our guests really appreciate that.
• We get so many great compliments on our staff. While our guests really love the facilities and the programs we’ve put in place, it’s the staff that they go out of their way to tell us, and others, about. Living up here in the middle of nowhere for more than 3 months at a time is not for everyone. But I really think our crew enjoys being here and doing what they do, and it shows.
• Since we opened the doors back in 1991 I think one thing we’ve tried never to lose sight of is the value of our relationship with our guests. We realize that there are lots of places to take holidays and lots of places to go fishing. But we really want them to return and to feel that they have their own little piece of this place that’s special to them and that they can always find that whenever they come back.

2. What was/were the most challenging issue(s) related to filming an ‘Outdoors’ reality TV show at your location? (answered by Gary Cooper)

The hardest part in filming this series was getting the staff on board. The fear was that their private actions could jeopardize themselves and their employment. We knew the stories were happening but how could we put them to tape and be real. The answer resulted from my selection of cameramen that I had enlisted. Each personality befriended other personalities and the stories started to develop. Midway through the shoot we were on a roll as we shot 140 hours of incredible stories, scenes and personalities. The job then was to narrow and edit it down to 6 1/2 hours of entertainment.

3. If you are able to share the details…what episode would you recommend viewers (in case they are out fishing) to NOT miss? Why? (answered by Gary Cooper)

With so much good material it is impossible to say that one episode is stronger than the other. I think different people will love different episodes. An experienced angler will love a different episode than someone in the hospitality industry. Each department of the Lodge has some great characters with some hilarious moments. You will have to watch and tell us what you think the best episode is.

4. Besides the entertainment value of this type of show, what are some of the ‘other things’ you would hope WFN viewers would take away from the show? (answered by Duane Foerter)

• I think “The Lodge” provides a great window on a unique lifestyle in an incredible part of the world. Just take a look at a map; it really is “out there” on the very edge of the continent, totally away from everything. Very few of the locals ever get out to these remote locations so we’re very privileged.
• Going fishing is one of those traditional activities that are ingrained in many of us; it’s part of our culture. “The Lodge” lets us share some of that with viewers, the vicarious pleasure of going away to somewhere different and sharing the experience.
• Peeking “behind the scenes” adds a whole new dimension to this show. It shows the human element; the people who make it happen for the guests. And sometimes it’s not quite what you’d think!

Will Queen Charlotte Lodge Be Your Next Fishing Adventure?

Be sure to watch the first season of The Lodge on WFN. Find out for yourself what all the other anglers will be watching! If you are looking for a place to ‘fish till you drop’ at a Lodge with ‘Lunker Class’ amenities – Consider Queen Charlotte Lodge.

*Muskoka Outdoors would like to thank Brittany Yu, Duane Foerter and Gary Cooper for making the time to respond to my questions.

Hon. Linda Jeffrey

The Ontario Federation of Anglers and Hunters reports that the Ontario MNR has a new Minister at the helm. The new Minister also ushers in a major change to the Ontario MNR’s Fish and Wildlife Division. An OFAH press release states,

As part of the provincial cabinet shuffle announced Monday, Linda Jeffrey, M.P.P. for Brampton-Springdale, will take the helm as the new Minister of Natural Resources. “We welcome Minister Jeffrey to the post, and look forward to working with her on matters of mutual importance to her ministry and Ontario’s anglers and hunters,” said Mike Reader, Executive Director, Ontario Federation of Anglers and Hunters (O.F.A.H.). “When it comes to the sound conservation management of our fish and wildlife, and respect for our heritage traditions, the Minister will have no greater ally than one of the province’s largest stakeholders, the Ontario Federation of Anglers and Hunters.” Entire Article Here

The announcement of the new Minister to the MNR was post-amble to a previous important news release about the Fish and Wildlife Branch. OFAH shares that,

“The Natural Resources Management Division, that housed the Fish and Wildlife Branch has been eliminated under the new organizational chart, which now divides fish and wildlife responsibilities between two new divisions, Policy (Biodiversity Branch) and Provincial Services (Fish and Wildlife Services Branch). Given the successful track record of O.F.A.H./MNR partnerships in such biodiversity-driven initiatives as the Invading Species Awareness Program and Lake Ontario Atlantic Salmon Restoration Program, the move may spark new opportunities to work toward a common purpose.” Entire Article Here

My Take: I’ll hold my judgment until we get through the next several months. It will be interesting to see what happens once the dust settles. I really only have two immediate thoughts on these announcements:

1. A more effective change would be an announcement about increasing the number of conservation officers in each WMU or FMZ. This would help ensure our resources are better protected and managed – not department changes.
2. I hope the department change does NOT mean that the dedicated funds from our fishing and hunting licenses will not be spread out to other department resources that have nothing to do with conservation initiatives.

In case you have not seen or heard about this world record bucketmouth – watch this: