In past communication with Evan (from Fetha Styx), I could tell right away he is proud of his product. What also stands out to me about Fetha Styx is the company’s commitment to helping American waterways and law enforcement personnel through rod sales.

Check them out with an interview from WFN:

Nice work Fetha Styx!

The Lodge Premieres Friday February 5 on WFN!

To help us catch a glimpse of what the show is about, producer and creator of ‘The Lodge’, Gary Cooper, shares that:

“You see what a guest does not see. A fractured yet tight group of young men and women working at a Lodge in an untamed wild environment called the Northern Haida Gwai. An archipelago that sits off the northern shores of British Columbia Canada near the Alaskan border. For three weeks a crew of eight with five cameras documented the tears, laughs, heartaches and heartbreaks of these 80 staff members as they strive to create a magical playground for the 80 guests attending The Lodge”

With 13 reality-packed episodes - The Lodge will air every Friday at 7:00 pm ET on WFN.

The idea of this kind of reality show tweaked some interest in me. I sent some questions to a member of QCL’s marketing team, Brittany Yu and she was able to pass them on to a couple of significant individuals at the show. They are:

• Duane Foerter – Marketing Manager at Queen Charlotte Lodge
• Gary Cooper – Produce and Creator of The Lodge

Here are the questions and their responses.

1. Getting chosen for a reality TV show indicates to me that your Lodge has earned this opportunity. Can you summarize the top 3 things that you do as a “Lodge’ that contributes the most to your success? (answered by Duane Foerter)

• At QCL we like to go the extra mile to ensure that our guests’ fishing adventure experience is the best that it can be. In this business, critical components like the fishing and the weather are beyond our control. So we work extra hard on the controllable elements like hospitality & foodservice and I think our guests really appreciate that.
• We get so many great compliments on our staff. While our guests really love the facilities and the programs we’ve put in place, it’s the staff that they go out of their way to tell us, and others, about. Living up here in the middle of nowhere for more than 3 months at a time is not for everyone. But I really think our crew enjoys being here and doing what they do, and it shows.
• Since we opened the doors back in 1991 I think one thing we’ve tried never to lose sight of is the value of our relationship with our guests. We realize that there are lots of places to take holidays and lots of places to go fishing. But we really want them to return and to feel that they have their own little piece of this place that’s special to them and that they can always find that whenever they come back.

2. What was/were the most challenging issue(s) related to filming an ‘Outdoors’ reality TV show at your location? (answered by Gary Cooper)

The hardest part in filming this series was getting the staff on board. The fear was that their private actions could jeopardize themselves and their employment. We knew the stories were happening but how could we put them to tape and be real. The answer resulted from my selection of cameramen that I had enlisted. Each personality befriended other personalities and the stories started to develop. Midway through the shoot we were on a roll as we shot 140 hours of incredible stories, scenes and personalities. The job then was to narrow and edit it down to 6 1/2 hours of entertainment.

3. If you are able to share the details…what episode would you recommend viewers (in case they are out fishing) to NOT miss? Why? (answered by Gary Cooper)

With so much good material it is impossible to say that one episode is stronger than the other. I think different people will love different episodes. An experienced angler will love a different episode than someone in the hospitality industry. Each department of the Lodge has some great characters with some hilarious moments. You will have to watch and tell us what you think the best episode is.

4. Besides the entertainment value of this type of show, what are some of the ‘other things’ you would hope WFN viewers would take away from the show? (answered by Duane Foerter)

• I think “The Lodge” provides a great window on a unique lifestyle in an incredible part of the world. Just take a look at a map; it really is “out there” on the very edge of the continent, totally away from everything. Very few of the locals ever get out to these remote locations so we’re very privileged.
• Going fishing is one of those traditional activities that are ingrained in many of us; it’s part of our culture. “The Lodge” lets us share some of that with viewers, the vicarious pleasure of going away to somewhere different and sharing the experience.
• Peeking “behind the scenes” adds a whole new dimension to this show. It shows the human element; the people who make it happen for the guests. And sometimes it’s not quite what you’d think!

Will Queen Charlotte Lodge Be Your Next Fishing Adventure?

Be sure to watch the first season of The Lodge on WFN. Find out for yourself what all the other anglers will be watching! If you are looking for a place to ‘fish till you drop’ at a Lodge with ‘Lunker Class’ amenities – Consider Queen Charlotte Lodge.

*Muskoka Outdoors would like to thank Brittany Yu, Duane Foerter and Gary Cooper for making the time to respond to my questions.

Are you getting excited for a new school year? WFN wants to send you back in style –enter now and you can win $250 to spend towards school gear plus an exclusive WFN prize pack.

All you have to do is submit an essay of 200 words or less, explaining why you would like new back to school gear.

Click on the image below for more information:

Enter the Adopt an Angler contest by submitting a demonstrative video, photo with description or
written description to www.WFN.tv/adopt illustrating why you suffer from “D.A.D. – Deprived Angler
Disorder” and need to be “adopted” by WFN. You could win a brand-new fully rigged Stratos 176 XT
fishing boat! (Approximate value $15,000).

“D.A.D. – Deprived Angler Disorder” is a term created by WFN to help identify
those anglers who need the most help in improving their fishing performance. Some of the more
common symptoms of D.A.D. include Empty Net Syndrome, Casting Elbow, Worm-O-Phobia and
Impoverished Tackle Box.

Following the contest deadline, a select panel of judges will choose the grand prize winner based on
creativity, originality, innovation, and overall persuasiveness of the entry. The three Adopt an
Angler submissions which receive the highest number of online votes as of July 31, 2008 will each be
awarded a $250 gift card to a fishing retailer of their choice along with a WFN prize pack.

Enter today at www.WFN.tv/adopt

Insight Sports and WFN: World Fishing Network announced today that Sarnia, Ont. will host the inaugural Canadian Open of Fishing from July 25-27.

As part of the new format of the 2008 WFN Tour Bass Championships, the Canadian Open of Fishing will be the exclusive event of WFN’s summer tournament schedule. The focus on one major competitive fishing event provides the industry with a marquee weekend to showcase the sport in 2008.

The Canadian Open of Fishing will include top professional anglers including Bob Izumi, Wayne Izumi, J.P. DeRose as well as many international competitors from the United States and Japan.

The Canadian Open of Fishing remains open to both amateurs and professionals. Amateurs will battle for a variety of fishing related prizes, while professionals will compete exclusively for prize money. Coverage of the Canadian Open of Fishing will be broadcast on WFN.

A complete overview of the updated event, purse and registration information for the 2008 WFN Tour Bass Championships is available at www.wfn.tv/2008basstour.

About Insight Sports Ltd.
Insight Sports Ltd. is a leading sports media and entertainment company which creates and distributes sports and entertainment content across multiple platforms, including broadcast television, events, on-line, mobile, in-arena and video on-demand. In addition to WFN: World Fishing Network in the U.S. and Canada, Insight Sports also operates GolTV, a 24-hour soccer channel and GameTV. The company also holds a significant interest in the NHL Network, a 24-hour hockey channel. Principal shareholders in Insight Sports are Larry Tanenbaum (Kilmer Enterprises, Inc.) and MWI Partners. For more information see www.insightsports.com.

For further information contact:

Eric Michalko
Communications Manager
Insight Sports Ltd.
Phone: 416.593.0915, ext. 253
Cell: 647.669.0900
Email: emichalko@insightsports.com